The Importance of Monitoring Your SEO Progress

SEO metrics can help you monitor the effectiveness of various SEO practices. They also help you pivot when you notice that something is not working. For example, you may want to tweak your page title or meta description to increase CTR or change the on-page topic. You should also monitor drops in rankings to address them early. You can further optimize your SEO with the help of Marketix SEO services, as we’ve seen on

Moz Pro

When you subscribe to Moz Pro, you’ll be able to keep a tab on your progress in SEO. You’ll be able to see how your ranking has changed and what opportunities you’ve missed. You can also see how you rank for your top keywords. Fortunately, the program also provides a variety of tools to help you improve your site’s ranking. Here are some ways to use the tools.

Moz Pro Rankings: These tools let you see your keyword rankings nationwide and locally, and provide updates weekly. You can also compare your keyword rankings against your competition. Using this tool, you can see if you’ve improved or deteriorated since last month. The summary panel will also show you whether your keywords have gotten Featured Snippets.

Moz Pro’s keyword tracker is one of its most popular features. The tool lets you track your competitors’ rankings, and provides suggestions for keywords ranked by difficulty. It also offers a “Priority” score that can help you determine which keywords to target. Finally, it has tools that help you build custom reports, including SEO reports and link building.

Moz Pro has a number of price tiers. Each tier offers different features and monthly limits. You can track one domain and URL or up to three competitor websites. The prices range from $19 per month to $299 per year. You can also choose to set up multiple campaigns, which helps you segment your data and make better decisions.

Moz Pro also tracks your competitors’ SERP positions. This lets you know where you stand and where you can improve your site. It’s a great tool to use if you’re looking to increase your visibility in the SERPs. Its on-page optimization tool helps you optimize pages by providing content suggestions based on top-ranked sites. You can also use its link research capabilities to increase the quality of links. Finally, you can track your ROI by building custom reports.


Ahrefs offers a range of reporting options to help you monitor your SEO progress. Its free keyword rank checker can be used to check how your keywords are ranking on Google. The program also scans for over 120 common SEO issues. Ahrefs is useful for monitoring your overall SEO progress, and for finding out what is causing your website to lose its ranking.

Ahrefs also has a comprehensive backlinks tool. It can help you find broken links and analyze anchor text. While keyword-rich anchor text can boost your rankings, it’s important to remember that too many keywords can lead to a Google penalty. You can scan up to 200 URLs at a time with Ahrefs. It can also help you identify opportunities to publish guest posts and find top content.

One of the most important steps in optimizing a website for search engines is keyword research. You need to identify which keywords are most relevant to your business and how many other sites are competing for them. Ahrefs’ Keyword Explorer can help you discover thousands of relevant keywords. For example, if you’re targeting the term “bitcoin,” the tool can show you how many other websites are already ranking for that term, and show you which ones are not.

Ahrefs’ Data Explorer is a useful tool for tracking your SEO progress. It provides detailed information about each URL, including incoming links, outgoing links, hreflang, and pagination. The data is easily accessible. Ahrefs Site Audit can crawl your website regularly and save the results after each crawl. It also offers the option to export the data with a click.

Ahrefs’ Rank Tracker is another useful tool for monitoring your SEO progress. This tool lets you monitor the Google rankings for keywords in over 170 countries. Simply enter a keyword list and competitor URLs. The software will send you regular updates. The tool will also show you the percentage of organic traffic that your website receives for each tracked keyword. This percentage is equivalent to Share of Voice, one of the most important marketing KPIs.


Semrush is an important tool for tracking your SEO progress, because it offers so many features that you can use to improve your website. It offers keyword research tools, a competitor analysis, and backlink suggestions. It also acts as an SEO coach by pointing out weaknesses in your competitors’ techniques. Its suggestions can improve the performance of your content on search engines, such as increasing the word count or adding a keyword. It can also show you when your content looks scraped or copied, which means you should change it.

The Position Tracking tool is another useful feature of Semrush. It lets you track your organic rankings in Google, which is essential for SEO success. Google will give more weight to sites that have high-quality links. Semrush has a range of tools to aid you in link building, including a feature that lets you send outreach emails directly from the tool. The tool can also keep track of keyword rankings and competition to give you a clear idea of where to focus your efforts.

Another important feature of Semrush is the Keyword Overview. It lets you see how popular your keywords are, and helps you identify the keywords that your competitors are ranking for. This will help you improve your search engine rankings and close the gap with your competitors. You can enter up to five competitors’ URLs in this tool and it will display the keyword rankings of your competitors. You can also check how relevant your keywords are to your business.

Google Analytics

Google Analytics is an important part of any successful SEO campaign. It helps you track traffic to your website and can be used to tweak your strategy if necessary. Its built-in dashboard interface lets you easily view individual reports in one convenient place. This helps you save time and focus on SEO tasks.

Google Analytics provides detailed information about every visitor, including details about how they came to your website. It can also track the conversions that they made. This is important if you are trying to make a sale. By tracking conversions, you can measure how much of your organic traffic is turning into sales. You can calculate this number by dividing your total organic traffic by the number of sales conversions you’ve seen. This helps you determine which pages, products, and services are converting the most traffic.

Google Analytics is a free tool for tracking SEO efforts. It allows you to set goals for each metric, and you can easily compare your goals to actual performance. Moreover, you can create custom reports on specific metrics. You can also use the dashboard interface to see your SEO progress in one view. This makes it easier to share and print the results of your SEO campaign.

Bounce rate is another important SEO metric to track. It tells how much time visitors spend on each page, and it can indicate whether your website funnel is functioning. If you can increase the time users spend on your page, they are more likely to convert into customers. In addition to the bounce rate, you can see how long the average visitor stays on a page, and whether or not it is relevant to the content they are looking for.

Besides this, Google Analytics also has an annotation feature that lets you add observations directly to Databoards, making it easier to map your activities to results. For example, if your organic traffic declines dramatically, it is important to review your content and make changes.